Menghasilkan Konten Memikat untuk Instagram Bisnis

konten instagram

Di era digital saat ini, media sosial seolah menjadi kebutuhan primer bagi para penggunanya sebagai wadah untuk berkarya dan berbagi momen keseharian. Salah satu contohnya adalah instagram yang merupakan platform bagi konten foto dan video. Hampir seluruh pengguna berusaha mengunggah konten instagram semenarik mungkin untuk menggaet follower baru.

Dalam mengelola akun instagram untuk kepentingan bisnis, mengunggah konten sekreatif merupakan hal wajib. Semakin kreatif konten yang Anda bagikan, maka pengunjung akan betah berlama-lama untuk terlibat lebih jauh. Mulai dari menjadi pengikut, memberikan respon positif terhadap konten, bahkan berpeluang menjadi pelanggan dalam bisnis Anda.

 

Lalu, bagaimana caranya menghasilkan konten instagram yang memikat untuk bisnis Anda?

 

Ada beberapa hal yang harus diperhatikan dalam membuat konten kreatif di instagram. Apalagi saat akun bisnis Anda memiliki jumlah followers yang cukup banyak hingga ratusan ribu. Maka, pemilihan konten tidak boleh sembarangan dan harus melalui proses editorial yang cukup matang untuk terlihat lebih unggul dibanding kompetitor lain.

 

Mengetahui dengan baik bagaimana citra merek dan target pasar bisnis Anda akan memudahkan dalam pembuatan konten kreatif instagram. Kemudian diperlukan penyesuaian konten foto atau video yang sesuai dengan audiens atau pengikut akun bisnis Anda. Karena setiap bisnis tentu memiliki target audiens yang berbeda.

 

Bukan hanya berkutat pada tampilan foto atau video saja, melainkan juga membuat ide menarik tentang penulisan sebuah caption. Dibutuhkan kemampuan copywriting yang mumpuni supaya pesan sebuah konten dapat tersampaikan dengan baik kepada target audiens.

 

Anda juga diharuskan konsisten dalam mengunggah konten untuk meningkatkan brand awareness terhadap merek. Namun, menjadi konsisten terkadang tidak mudah dilakukan tanpa adanya bantuan dari divisi khusus. Terlebih lagi jika Anda baru saja membuka sebuah akun bisnis di instagram dan masih memiliki jumlah follower sedikit.

 

Agar konten instagram bisnis Anda dapat memikat target audiens, diperlukan bantuan dari Konsultan Digital Marketing yang berpengalaman untuk membuat perencanaan kreatif dalam proses editorial audio visual maupun tulisan. Sudah siap kah Anda untuk menyusun konten yang memikat?

Optimasi Website untuk Menunjang Bisnis Anda

website bisnis

Dalam dunia bisnis, keberadaan sebuah website juga patut diperhitungkan disamping akun media sosial yang mampu menarik perhatian. Website tidak hanya berguna untuk meningkatkan angka penjualan saja, melainkan juga berfungsi agar sebuah bisnis tampak lebih profesional di mata konsumen.

 

Meskipun demikian, mengelola sebuah website tidak semudah memegang kendali atas media sosial. Sama halnya dengan media sosial, website juga membutuhkan sejumlah pengunjung untuk meningkatkan ‘traffic’. Hanya saja sistem pemeliharaannya terbilang sangat kompleks, mulai dari membuat postingan secara rutin hingga mengedit SEO (Search Engine Optimization).

 

Website Bisnis di Era Digital

 

Website dengan tampilan menarik dan mudah diakses tentu menjadi kebutuhan pelaku bisnis di era digital saat ini. Hal yang perlu diperhatikan adalah pembuatan domain, pemilihan desain, layouting website, dan sinkronisasi dengan akun-akun media sosial bisnis Anda. Dibutuhkan ide-ide kreatif supaya tampilan website mampu mencerminkan bisnis Anda serta membuat konsumen betah berlama-lama di sana.

 

Tidak hanya berkutat pada masalah desain semata, mengelola sebuah website juga harus memahami tentang betapa pentingnya SEO (Search Engine Optimization). Pengoptimasian Mesin Penelusuran ini bertujuan untuk membuat website mudah ditemukan oleh pengguna internet terutama target konsumen. Dengan pengaturan SEO yang tepat, memungkinkan website bisnis Anda akan berada di laman teratas mesin pencarian.

 

Apabila sebuah website sudah siap diluncurkan, maka diperlukan strategi pemasaran yang sesuai supaya pengunjung tepat sasaran. Untuk membuat website baru dapat dikenal luas, ada beberapa cara yang dapat dilakukan diantaranya promosi offline atau melalui media sosial. Selain itu, Anda juga dapat menggunakan iklan berbayar namun dibutuhkan perencanaan yang matang. Apalagi persaingan bisnis digital semakin masif sehingga dibutuhkan teknik yang mumpuni agar mampu bersaing di pasaran.

 

Ibaratnya, tidak ada teknik pemasaran yang instan. Anda harus mempertimbangkan berbagai macam ide mulai dari pembuatan website hingga bagian pemasarannya. Agar pengelolaan website dapat berjalan lancar dan dikenal luas oleh target konsumen, maka dibutuhkan Konsultan Digital Marketing terpercaya untuk merancang strategi secara sistematis. Perencanaan strategi pemasaran yang tepat akan membuat website bisnis Anda mampu bersaing dalam ranah digital maupun offline.

Pentingnya Social Media Marketing dalam Berbisnis

social media marketing

Social Media Marketing merupakan salah satu hal yang paling penting dalam dunia digital marketing. Sebab, pelanggan dari produk atau jasa yang Anda jalankan merupakan pelanggan yang aktif dalam social media platform. Sebut saja Facebook, Instagram, dan Youtube.

Apa itu Social Media Marketing?

Social Media Marketing sendiri merupakan  sebuah aktivitas menggunakan social media sebagai sarana untuk memasarkan produk/jasa.

Dengan social media Anda dapat menampilkan konten berupa gambar, tulisan, hingga video yang menarik untuk audiens atau calon pelanggan yang Anda inginkan. Selain format reguler yang didapatkan, platform sosial media ini pun menyediakan service paid advertising. Konten yang sudah Anda buat dapat disebarkan ke target audiens atau calon pelanggan yang ditetapkan.

Menurut data statistik yang di dapatkan bahwa, terdapat 96 juta akun yang ada di media yang aktif di Indonesia sendiri hingga saat ini. Kemudian orang Indonesia sendiri pun tercatat sebagai, masyarakat yang memiliki tingkat pembelian produk tingkat tinggi. Orang Indonesia pun menggunakan sosial media bukan hanya untuk mengupload gambar, sekedar selfie dan sharing saja, namun untuk berjualan dan belanja. Maka dari itu peran social media marketing sangatlah penting untuk para produsen dalam menggait konsumen.

Pada saat ini, sudah banyak sekali akun social media yang dijalankan oleh pebisnis, baik dari skala kecil hingga dalam skala besar. Sebab, dampak atau peningkatan penjualan di social media memiliki kenaikan yang lebih tinggi daripada di marketplace. Hal ini pula yang menjadi alasan untuk seorang pebisnis, dalam bentuk produk maupun jasa lebih banyak memilih social media daripada marketplace. Online shop di Facebook dan Instagram pun juga sangat beragam, dari produk fashion, makanan, obat-obatan, bahkan kendaraan bermotor.

Oleh karena itu, pastinya Anda tidak mau melewatkan kesempatan emas di era digital ini bukan? Tentunya Anda sebagai pebisnis juga harus memperhatikan aspek terpenting agar Social Media Merketing dirasa lebih efektif. Kemudian, jangan sampai pula menggunakan aspek yang keliru, sebab hal tersebut bisa berakibat fatal. Dalam hal ini Anda bisa mempercayakan perancangan Social Media Marketing pada konsultan digital marketing.

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